Privacy policy

PRIVACY POLICY

Last updated: October 25, 2026

ililily ("ililily", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit, create an account, or make a purchase at ililily.com, how we use and protect it, and the choices you have. By using our website or placing an order, you agree to the practices described in this policy.


1. Information We Collect

Information you provide to us: your name, billing and shipping address, email address, phone number, order details, account login information, and any messages or requests you send to our customer service. When you make a purchase, your payment is handled by our payment providers; we do not store your full card number on our servers.

Information we collect automatically: when you browse our store we collect device and browser type, IP address, pages viewed, referring website, and shopping activity through cookies and similar technologies.


2. How We Use Your Information

  • To process, fulfill, and ship your orders
  • To provide customer service and respond to your inquiries
  • To send order confirmations, shipping updates, and account notices
  • To send marketing emails about products, promotions, and news (only where permitted; you can unsubscribe at any time)
  • To detect and prevent fraud and keep our store secure
  • To improve our products, website, and services
  • To comply with our legal, tax, and accounting obligations

3. Payments

Payments are processed securely by trusted third-party payment providers (such as Shopify Payments and PayPal). Your payment card details are handled directly by these providers under their own security standards, and ililily does not store your full card number.


4. Cookies and Tracking

We use cookies and similar technologies to operate the store, remember your cart and preferences, keep you signed in, and understand how visitors use our site (for example, through Google Analytics). You can control or disable cookies through your browser settings; please note that disabling some cookies may affect how the store works.


5. How We Share Your Information

We share personal information only as needed to run our business:

  • Service providers who help us operate, including our e-commerce platform (Shopify), payment processors, shipping carriers (USPS and UPS), and email and analytics providers. They may access your information only to perform services on our behalf.
  • Legal reasons, when required by law or to protect our rights, property, or the safety of others.
  • Business transfers, if ililily is involved in a merger, acquisition, or sale of all or part of its assets.

We do not sell your personal information.


6. International Shipping and Data Transfers

We ship worldwide and operate distribution centers in California (USA), London (UK), Seoul (South Korea), and Tokyo (Japan). To fulfill your order, your information may be processed in these countries. We take reasonable steps to protect your information wherever it is handled.


7. Data Retention

We keep your personal information for as long as needed to provide our services, fulfill and support your orders, comply with legal, tax, and accounting requirements, and resolve any disputes.


8. Your Rights and Choices

Depending on where you live (for example, under the GDPR in the EU/UK or the CCPA/CPRA in California), you may have the right to access, correct, delete, or request a copy of your personal information, and to opt out of marketing or of the "sale" or "sharing" of personal information. To exercise any of these rights, contact us at support@ililily.com. You can also unsubscribe from marketing emails at any time using the link included in every email.


9. Data Security

We use industry-standard safeguards to protect your personal information. No method of transmission or storage is completely secure, but we work to protect your data and continually improve our security measures.


10. Children's Privacy

Our store is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 16 (or the minimum age required in your location). If you believe a child has provided us with personal information, please contact us and we will delete it.


11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes take effect when posted on this page, so please review it periodically to stay informed.


12. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

ililily (ILILILY INC)
650 S Grand Ave, #107, Santa Ana, CA 92705, United States
Email: support@ililily.com